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Fordlandia: The Rise And Fall Of Henry Ford's Forgotten Jungle City by Greg Grandin (Paperback)

Fordlandia: The Rise And Fall Of Henry Ford's Forgotten Jungle City by Greg Grandin (Paperback)
Fordlandia: The Rise And Fall Of Henry Ford's Forgotten Jungle City by Greg Grandin

Greg Grandin details Ford's strange but true endeavor to create a massive rubber plantation on the banks of the Amazon River.

In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Deleware in the Brazillian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, complete with its ice cream shops, golf courses, and more. Fordlandia, as the settlement was called, quickly became the site of an epic clash. Author Greg Grandin shows in the gripping and mordantly observed history, Ford's great dilusion was not that the Amazon could be tamed, but that the forces of capitalism, once released, might not be tamed.
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